1.72M cats in Sweden — no DTC champion yet

The first meal plan built for cats in the Nordics.

Every other pet food brand in Sweden is dog-first. KlPaws is built for cats — their biology, their sensitivities, their picky palates. AI-generated. Nordic ingredients. Delivered monthly. While Alvar Pet focuses on dogs, your cat finally gets its own plan.

How it works

Three steps to smarter nutrition

01

Tell us about your pet

Answer a short quiz: breed, age, weight, activity level, allergies, and any health goals. Takes 2 minutes.

02

AI builds the perfect plan

Our AI analyzes thousands of data points to match your pet with the ideal nutrient profile from our Nordic ingredient database.

03

Monthly delivery, autopilot

Your personalized food ships to your door every month. Adjust, pause, or skip anytime — no phone calls.

Swedish reindeer
Nordic salmon
Wild bilberries
Swedish oats

Real food from farms we know

We source from Swedish and Finnish farmers we know by name. Reindeer from Lapland. Salmon from Norwegian fjords. Oats from Skåne. Nothing from factories.

Why it matters

What changes when your pet eats right

More energy

Breed-specific macro ratios mean your pet burns fuel at their optimal rate, not the generic one.

Shiny coat, healthy skin

Omega-3 and omega-6 ratios calibrated to your pet's coat type — not a generic blended average.

Fewer digestive issues

Elimination diet ingredients matched to your pet's known sensitivities and gut microbiome.

Ideal weight, maintained

Portions recalculated monthly as your pet's activity, age, and metabolism evolve.

Pricing

Simple, transparent pricing

No hidden fees. No lock-in. Cancel or pause anytime.

Dogs
249 SEK/mo

Starting price based on size and breed. Large breeds start higher.

  • Personalized meal plan
  • Breed-specific nutrition
  • Monthly delivery
  • Free portion recalculation
Get my plan →

Your pet's nutrition is not a guessing game.

The difference between kibble and the right food is measurable — in energy, coat quality, digestion, and longevity. KlPaws makes that difference accessible to every Swedish pet owner.

Build my pet's plan →

Built in Sweden. Owned by the people who care.